A new record label selling South Asian field recordings has attracted some attention. Here’s the NYT:
Mr. Sharma and Mr. Malhotra, both 37, said they want to preserve the music of the Manganiyars, whose songs — devotionals as well as stories of births, deaths and love, often about the Hindu families that are their patrons — have no written record. The two men said they were inspired by Alan Lomax, the musicologist who more than half a century ago traveled the American South recording previously unknown blues musicians.
And like Lomax they hope to preserve the music and to bring it to a wider audience through a small, independent record label they began with two friends, called Amarrass Records. Yet they realize that trying to popularize Manganiyar music is a daunting task in India, where most young people would rather download Bollywood ringtones than listen to an ancient folk music.
The label’s website is here.